SEO Ecommerce Case Studies

“We felt that Netconcepts’ understanding of search engine rankings would give Superpages.com a distinct advantage over other online directories.”

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Four speakers from leading companies give you the good oil on how to succeed in the USA!

Speaker #1: Neville Jordan, Executive Chairman, Endeavour Capital
Neville Jordan, CNZM, is the Executive Chairman of venture capital company Endeavour Capital. He founded Lower Hutt-based MAS Technology in 1976, growing it into a $100 million-a-year exporter which successfully listed on the NASDAQ in 1997. Neville was recently inducted into the NZ Hitech Hall of Fame. As an entrepreneur who has “been there and done that” in the US market, Neville will share practical hints and tips on selling into, and doing business with the US.

Speaker #2: Dr Paul Cossum, CEO, Proacta
Dr Paul Cossum is CEO of Auckland start-up cancer drug developer Proacta, which was named Biotechnology Company of the Year in the 2004 Westpac New Zealand Hi Tech Awards. Paul has 20 years of drug development industry experience in the US. He was most recently Executive Vice President of Drug Development at San Diego-based NewBiotics Inc. Paul will offer insights on attracting investment from US companies, as well as outline some of the pros and cons of setting up shop in the US.

Speaker #3: Stephan Spencer, Managing Director, Netconcepts
Stephan Spencer is the founder and managing director of Netconcepts, an online marketing and web development company specialising in e-commerce, website auditing and search engine optimisation. With headquarters in Browns Bay, Auckland, and offices in Madison, Wisconsin, Netconcepts delivers interactive services to US clients such as AOL and Verizon. Stephan brought Netconcepts to NZ from the US in 2000. He has successfully grown operations in the U.S. and is in an ideal position to provide, from an American’s perspective, unique insights for NZ businesses on how to best operate and market themselves in the U.S.

Speaker #4: Nigel Kirkpatrick, CEO, Industrial Research Limited
Nigel Kirkpatrick is the CEO of Industrial Research Limited, New Zealand’s leading industrial scientific research company. Nigel has substantial international business development experience. Before returning home to New Zealand in 2002 to head up IRL, he was the Zurich-based global innovation leader for DiverseyLever.
The US is a key market for IRL and one where it has been successful in winning key contracts.

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Verizon’s Superpages.com may be #1 in the search engines for online shopping, but Netconcepts feels there is room for improvement. The company has scored a deal with the US telecommunications giant to improve its rankings in the search engines.

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Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.

Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.

Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:

• Which search engines to target
• Keyword research tools and tactics
• Writing copy that “sings” to the search engines
• Benchmarking against your competitors
• Link building strategies that work
• Optimal search engine architecture
• Best practices to emulate
• Scams exposed
• Case studies - including the “inside scoop” on what worked and what didn’t
• Making your e-commerce or database-driven site “search engine friendly”
• Measuring the return on your search engine marketing investment
• Developing a search engine marketing plan
• Criteria for selecting a search engine marketing agency
• Online tools and resources

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“My job is to make my boss look good, and when SecureWorks hired Netconcepts for SEO I expected them to make me look good - and they definitely did.”

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Links are important to Google, Yahoo and MSN in determining where your site is placed within the search results. The more links, the better you will do.

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There is a tactic called Google bombing whereby linking to a site with particular words in the link text can get a site highly ranked for those keywords in the search engines, including Google, Yahoo! and MSN. One of the most famous Google bombs was George W. Bush’s biography page …

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In order to start writing for maximum search engine visibility, you need to start thinking like a search engine.

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SEO vendors shouldn’t be judged on “gut feel”. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used.

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Every page of your site has its own unique “song” so the goal is to make each page “sing” for its own unique keyword focus. Each page should have one, maybe two, but certainly no more than three keyword foci.

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